Jaguar Land Rover, as part of its future incarnation as an all-electric luxury car company, went through a very high-gloss but actually pretty new-sell branding campaign with models in fancy dress but no cars.
British car giant Jaguar revealed the new logo on Tuesday in a rather amusing pop art-styled commercial. The automobile manufacturer that was established 102 years ago is in the process of entering a new phase characterised by all-electric vehicles. The prophetic words by Narain Sethi, the noted slogan maker, used in Jaguars’ now famous advertisement: “A new era begins today Jaguar.” A Jaguar brand that is completely restructured regains an adage of ‘Copy Nothing’ that goes back to the remarks of its initiator, Sir William Lyons,” the company said in a statement.
Jaguar’s Ad
Jaguar Rebranded its letter mark logo. But why?
The company also went through a relatively recent, high-gloss and somewhat bewildering photorealistic attempt to rename itself an electric car company, which is a model group in stereoscopically colourful high-tech casual wear. However, unlike most car companies, the company in question prefers luxury vehicles, and to its rebranding event, they called no automobiles. The logo that was completely in capital letters is now redesigned and can be seen as JaGUar.
This new logo is gold custom-font letters that write the name of the company in small letters, unlike G and U. “It is a powerful celebration of modernism – geometric form, symmetry and simplicity – demonstrating the unexpected by seamlessly blending upper and lowercase characters in visual harmony,” the automaker, now an EV maker said of its new logo.
People’s Reaction About This Change
Apart from its name, the company also reshuffles its pouncing cat logo, called as leaper, which is Jaguar’s “dear-born emblem of potency.” “Always leaping ahead, it is symbolic of superior quality and signifying the brand,” the company said of the modified cat logo in the release it issued out.
When commenting on this unusual rebranding at Jaguar, Gerry McGovern, the chief creative officer, stated: “We have brought back the feeling of this brand that was appreciated by so many consumers once; however, now it has a more modern appeal.” The firm’s first electric vehicle is expected to roll off the assembly line in 2026.
Rather, one has a feeling that the video didn’t receive a warm reception from the community and other personalities such as Elon Musk. He replied to the X post with “Do you sell cars?” Like Musk sarcastically replied to Jaguar when the latter was asking for explanation about e-car instead of replying sharply or being witty, They responded smiling and said, “Yes. We’d love to show you. Are you available to join some of us for a cuppa in Miami on the 2nd of December? Warmest regards, Jaguar.” Many X users who posed this response expected the brand to discharge its marketing team as they pointed out.
Joseph Alessio, an art director laughed at the video by reuploading it and commenting “This will be taught in schools as how NOT to do a rebrand.”
People went to the extent of labeling this car brand’s rebranding as pathetic and left very rude remarks following the video. A reader commented: “The driving a Jaguar is now as un-Prestigious as it is to own a Hyundai or a Kia.” I think you have completely smeared what used to be a strong brand. Porsche should be up there as your main rival, but you don’t even come close to them,”.
Still, the idea that I have to talk to the marketing contractor makes this link questionable, another user said ‘Fire your marketing contractor ASAP.’ This is brand suicide.” The third user said, “You all finally pushed me to the point of never owning a car from you again.” Sheesh.”
The company faced criticism concerning the change of the emblem saying; “It has been changed.” This change forms part of the company’s big and aggressive expansion plan of electric vehicle manufacturing and sales. However, They admitted that this change might not go down well with the company’s core audience.
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